VERITY Recommendations for Fostering Trust in Science: Science Communicators

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What is this about?

This resource provides recommendations for Science Communicators— journalists, media outlets, influencers, and publishers—on how to foster public trust in science. It addresses challenges such as misinformation, fragmented media, undervaluation of communication in academia, and lack of inclusivity. The guidance emphasises open, contextualised, and two-way communication that respects scientific uncertainty and public diversity. It calls for institutional reforms, tailored strategies, and cross-sector collaboration to ensure science communication is accurate, engaging, ethical, and relevant to diverse audiences.

Why is this important?

Science communication plays a decisive role in shaping how the public perceives and trusts science. In today’s digital-first environment, audiences increasingly rely on peer networks, influencers, and algorithm-driven platforms over institutional sources, leading to fragmentation, oversimplification, and the spread of misinformation. This dynamic not only undermines institutional trust but also makes it difficult to convey scientific uncertainty, particularly in polarised debates such as vaccines, climate change, or AI. Failures to provide nuance or contextualise evolving evidence risk backfiring and diminishing public confidence.

The recommendations in this resource are important because they reframe communication as an active, two-way process rather than a one-directional transfer of knowledge. By embedding dialogue, inclusivity, and contextualisation, communicators can bridge the gap between scientific expertise and societal values. Addressing systemic barriers—such as undervaluation of outreach in academia, limited funding, lack of training, and biased media representation—is essential to empower both professional communicators and scientists.

Implementing these recommendations strengthens the visibility of diverse voices, ensures accurate and ethical use of digital tools, and reinforces science as a public good. Ultimately, by making science more accessible, relatable, and participatory, communicators play a pivotal role in cultivating durable trust between science and society.

For whom is this important?

JournalistsScience communicatorsJournal editorsSocial Media InfluencersAll stakeholders in science communication

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