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{{Resource
|Resource Type=Guidelines
|Title=Best practices for science communication-Project Deliverable
|Has Related Initiative=Initiative:817ce53a-c5f7-414a-8c68-0babca05230a
|Is About=The RETHINK Best Practice for Science Communication report outlines key principles and recommendations for effective, reflective science communication in the digital era. It emphasizes that science communicators need to move beyond simply transmitting facts and instead understand how audiences interpret information within their personal, social, and cultural contexts. The document highlights the importance of reflexivity recognizing one’s own assumptions, worldviews, and biases to improve communication practice. By adopting reflective approaches, practitioners can better connect with diverse audiences, avoid the “knowledge-deficit” trap, and foster open dialogues rather than one-way information flows. The report stresses the need to be open to perspectives that differ from one’s own and to reshape communication strategies based on new insights and audience feedback. This helps make science communication more inclusive, contextually relevant, and capable of addressing societal challenges in a fragmented, digital information landscape.
|Important Because=This report matters because science communication today faces unprecedented challenges: digital overload, misinformation, scepticism, and fragmentation of audiences. Traditional one-way communication (scientist → public) often fails to engage people or build trust. The RETHINK best practices advocate for reflective, audience-aware, and dialogue-oriented approaches that acknowledge the complex ways people make sense of scientific information. Such practices can improve public understanding, trust, and meaningful engagement with science, support more informed decision-making, and help bridge gaps between scientific communities and broader society. This is vital for tackling societal issues like health, climate change, and technology adoption in an inclusive, responsible way.
|Important For=Science communicators and practitioners; Researchers and academics; Media professionals; Policy makers and institutional leaders; Educators and trainers
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{{Link
|Has Link=https://www.rethinkscicomm.eu/wp-content/uploads/2022/04/RETHINK_D2.5_Best-practice-for-science-communication.pdf
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