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Guidelines

POIESIS Recommendations 7, 8, 9: Science Communication and Chains of Mediation

Related Initiative

POIESIS

What is this about?

This set recommendations (3 out of 9 POIESIS recommendations) examines how scientific information travels through different “chains of mediation” from researchers to communicators, journalists, policymakers, and the public and how these interactions affect trust in science. It calls for improved collaboration between scientists and professional communicators to ensure that research findings are presented accurately, clearly, and responsibly. The recommendation stresses the importance of transparency about uncertainty and limitations, especially in sensitive or politically charged areas such as health, environment, and technology. It also highlights the need for training scientists in communication skills and for supporting journalists in understanding complex research topics. By strengthening these communication chains, the goal is to prevent misinformation, misinterpretation, and oversimplification of science in media and policy contexts. The recommendation also promotes dialogue over one-way dissemination encouraging engagement that allows for questioning, reflection, and feedback. Ultimately, effective communication is seen as a cornerstone of trust, helping to sustain a well-informed public, a responsive scientific community, and sound evidence-based policymaking.

Why is this important?

This recommendation matters because effective communication is the bridge between scientific discovery and societal understanding. Inaccurate, incomplete, or sensationalized reporting can easily distort research findings, leading to public confusion and mistrust. Strengthening communication across the entire chain from researchers to media to policymakers helps ensure that science is presented clearly, accurately, and transparently. When uncertainty and limitations are communicated honestly, it builds credibility rather than skepticism. Furthermore, well-trained communicators and scientists can jointly counter misinformation and foster a culture of open dialogue. In today’s complex information landscape, trustworthy science communication is essential for informed decision-making, resilient democratic debate, and maintaining confidence in the role of science within society.

For whom is this important?

Educators and public engagement organizationsPolicymakers who rely on scientific adviceResearchers and Research InstitutionsScience communicators and media professionals

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