Finnish TJNK Guideline on Bold Communication, Responsible Influence. Science Communication Recommendations
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Finnish TJNK Guideline on Bold Communication, Responsible Influence. Science Communication Recommendations
What is this about?
This document, authored by the Committee for Public Information in Finland (TJNK), is in essence a plan for communicating science to the society. It details what science communication is, why it is essential, what its goals are and the ethos behind it.
Why is this important?
Science and research are necessary for social advancement; thus, it is in society's interest to share research results with everyone in the community. While being bold and visible, it must also be explained in an understandable, unbiased and unexaggerated way. This guide provides information on how to strike the necessary balance and communicate successfully.
