European Society for Opinion and Marketing Research (ESOMAR) International Code on Market, Opinion and Social Research and Data Analytics
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European Society for Opinion and Marketing Research (ESOMAR) International Code on Market, Opinion and Social Research and Data Analytics
What is this about?
The European Society for Opinion and Marketing Research promotes the value of market, opinion and social research and data analytics, as well as providing ethical and professional guidance on these issues.
Why is this important?
Their code of conduct, which is co-owned by the International Chamber of Commerce, champions good research and the adherence to profesional standards.
